Search engine optimisation campaigns can be hard to measure the success of. As unlike pay per click marketing campaigns, search engine optimisation is a long-term strategy and results are not always instant so it is not as straightforward to gauge the success of the campaign. But a trustworthy SEO company like Fabric who are experts in SEO services India, will keep you updated on the progress of your SEO. This can be done through monthly reports that track the increases in organic traffic, keyword rankings and go over the number of links built. However, there are a few different factors you can keep an eye on to get an idea of how successful your SEO campaign is.
One of the most straightforward ways to measure how successful you SEO campaign is through monitoring the changes to your keyword rankings. As when designing a search engine optimisation strategy, the SEO company will identify which keywords you should target. Through monitoring your position for these targeted keywords, you can keep an eye on the progress of your SEO campaign. Although it does take time to increase the rankings on search engines, and the amount of time that it takes will greatly depend on the amount of competition that each keyword has. Most SEO experts will select a range of keywords of varying difficulties, so you may begin to rank for some less competitive keyword initially, but it will take much longer to rank for high traffic keywords as these are generally much more competitive. Keyword ranking do fluctuate over time, but you can
Volume Of Traffic
Traffic volume should be measured based on the number of visits that come from organic search. With a successful SEO strategy, you should see a significant increase in organic search traffic over time. The best way to keep an eye on the amount of organic traffic coming in is through Google Analytics. When in Google Analytics if you go into the acquisition tab and click all traffic, you will get a break down of all the website traffic and what source it is from, if you check out organica traffic you can keep an eye on the increase in volume of traffic to your website from your SEO efforts.
Quality Of Traffic
It’s not all about bringing in huge amounts of traffic to your website, it is also important to consider the quality of this traffic. Quality traffic will be much more likely to convert, so it is important that you are bidding on a range of keywords that are highly relevant to the product or services that your business specialises in. As a well designing SEO strategy should be designed to bring in traffic that is more likely to convert.
Conversions From Organic Traffic
A well thought out search engine optimization strategy should bring in more conversion through your website. These conversions can easily be viewed in Analytics, if you so under acquisition and channels and select organic search, it will show you the amount of conversion that have come in through organic searches. SEO should drive more traffic to your website and in turn you should see an increase in the organic conversion rate, the number of users who find you from organic search and then convert.
Another good way to track the progress of your SEO strategy is to keep an eye on the number of backlinks that are built to your website. As an important aspect of SEO is backlink building, backlinks are links to your website from another place on the internet. You want your website to have a lot of backlinks with other related high authority websites, as this in turn passes link juice onto your website and helps to increase your SEO rankings. When it comes to backlinks it is quality over quantity, so you want to see backlinks with a strong domain authority that are related to what you do. For example for a exterior cleaning company it is much better to have a backlink to a home improvement website than to a beauty website. There is a lot of different tools you can use to check the backlinks leading to your website have such as Ahrefs. These tools make it much easier to see the progress of backlink building strategies and also help to keep track of how your target keywords are tracking over time.
It is important that you keep track of the progress of your SEO services, as afterall you are paying so you deserve to see results. It can be daunting for an inexperienced business owner but luckily enough there are a few things to look out for to gauge the success of SEO efforts, including increase in organic traffic, increase in rankings, steady stream of quality backlinks and increase in organic conversions. If you take the time to understand what to look out for you will be much better equipped to understand how good or bad your SEO strategy is performing.